Why is my 10DLC campaign declined/rejected?

Error code description

Daniel

Last Update 8 months ago

Error Codes and Resolutions
  1. Error 806: Unable to verify CTA information

    • Description: The call-to-action (CTA) is inaccurate and does not specify where customers opt in (website, verbal, written, etc.). If the opt-in is via the website but lacks a phone field.
    • Resolution: Ensure the CTA clearly explains the opt-in process. Refer to the FAQ for best practices.
  2. Error 803: Opt-in language required on website

    • Description: The website lacks opt-in language where customers provide phone numbers. Opt-in is mandatory for all messaging, including internal communications.
    • Resolution: Add opt-in language to the website. Provide proof of employee consent for internal messaging. Refer to the FAQ for best practices.
  3. Error 804: Need website or complete CTA information

    • Description: A working website link and clear opt-in description are missing. Opt-in must be 1-to-1, not shared or implied.
    • Resolution: Provide a working website link and a clear opt-in description. Refer to the FAQ for best practices.
  4. Error 601: Campaign attributes mismatch

    • Description: Campaign attributes do not match the website or sample message content.
    • Resolution: Re-create the campaign with correct attributes. Example: If sample content includes links, select "yes" for embedded links.
  5. Error 602: Inconsistent registration

    • Description: Inconsistency between sample message and use-case.
    • Resolution: Align the use-case with the sample messages or update the use-case accordingly.
  6. Error 603: Inconsistent registration details

    • Description: Mismatch between website, brand name, and sample messages.
    • Resolution: Ensure consistency across all elements. Example: Brand 'ABC Physicians' should send messages related to healthcare, not clothing sales.
  7. Error 701: Prohibited content (Cannabis)

    • Description: Cannabis/hemp/CBD content is not allowed.
    • Resolution: Do not resubmit. Remove any related content from the website.
  8. Error 702: Prohibited content (Guns/Ammo)

    • Description: Age-gating proof is required for gun/ammo content.
    • Resolution: Add manual age verification (MM/DD/YYYY) before accessing the opt-in page.
  9. Error 703: Prohibited content (Explicit sexual)

    • Description: Explicit sexual content is not allowed.
    • Resolution: Do not resubmit.
  10. Error 704: Prohibited content (Gambling)

    • Description: Gambling content is not allowed.
    • Resolution: Do not resubmit.
  11. Error 705: Prohibited content (Hate)

    • Description: Hate speech is not allowed.
    • Resolution: Do not resubmit.
  12. Error 706: Prohibited content (Alcohol)

    • Description: Age-gating proof is required for alcohol content.
    • Resolution: Add manual age verification before accessing the opt-in page.
  13. Error 707: Prohibited content (Tobacco/Vape)

    • Description: Age-gating proof is required for tobacco/vape content.
    • Resolution: Add manual age verification before accessing the opt-in page.
  14. Error 708: Prohibited content (Lead Gen/Affiliate Marketing)

    • Description: Lead generation and affiliate marketing are not allowed.
    • Resolution: Do not resubmit.
  15. Error 709: Prohibited content (High-risk financial services)

    • Description: High-risk financial services are not allowed.
    • Resolution: Do not resubmit.
  16. Error 710: Non-compliant KYC

    • Description: Incorrect brand registration.
    • Resolution: Ensure the brand info reflects the message sender, not the agency/software provider.
  17. Error 711: Repeated EIN usage

    • Description: Multiple brands registered with the same EIN.
    • Resolution: Register each brand with a unique EIN.
  18. Error 712: Misleading registration (Lending)

    • Description: Campaign appears to be lending-related but is not registered as such.
    • Resolution: Select "direct lending or loan agreement" under campaign attributes.
  19. Error 713: Inauthentic email domain

    • Description: Mismatch between company name and email domain.
    • Resolution: Use an official email domain matching the company's name.
  20. Error 714: Invalid opt-in

    • Description: Opt-in via court order does not meet compliance.
    • Resolution: Obtain opt-in via another method or do not resubmit.
  21. Error 805: Non-compliant privacy policy

    • Description: Missing or non-compliant privacy policy on the website.
    • Resolution: Add or update the privacy policy to comply with CTIA guidelines.
  22. Error 807: Inauthentic website

    • Description: Website references are not working or do not pertain to the business.
    • Resolution: Ensure all website links are functional and relevant.
  23. Error 808: Campaign declined multiple times

    • Description: Campaign declined five or more times without sufficient updates.
    • Resolution: Each denial incurs a fee. Review and update the campaign thoroughly before resubmitting.

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