Why is my 10DLC campaign declined/rejected?
Error code description
Daniel
Last Update 8 months ago
Error 806: Unable to verify CTA information
- Description: The call-to-action (CTA) is inaccurate and does not specify where customers opt in (website, verbal, written, etc.). If the opt-in is via the website but lacks a phone field.
- Resolution: Ensure the CTA clearly explains the opt-in process. Refer to the FAQ for best practices.
Error 803: Opt-in language required on website
- Description: The website lacks opt-in language where customers provide phone numbers. Opt-in is mandatory for all messaging, including internal communications.
- Resolution: Add opt-in language to the website. Provide proof of employee consent for internal messaging. Refer to the FAQ for best practices.
Error 804: Need website or complete CTA information
- Description: A working website link and clear opt-in description are missing. Opt-in must be 1-to-1, not shared or implied.
- Resolution: Provide a working website link and a clear opt-in description. Refer to the FAQ for best practices.
Error 601: Campaign attributes mismatch
- Description: Campaign attributes do not match the website or sample message content.
- Resolution: Re-create the campaign with correct attributes. Example: If sample content includes links, select "yes" for embedded links.
Error 602: Inconsistent registration
- Description: Inconsistency between sample message and use-case.
- Resolution: Align the use-case with the sample messages or update the use-case accordingly.
Error 603: Inconsistent registration details
- Description: Mismatch between website, brand name, and sample messages.
- Resolution: Ensure consistency across all elements. Example: Brand 'ABC Physicians' should send messages related to healthcare, not clothing sales.
Error 701: Prohibited content (Cannabis)
- Description: Cannabis/hemp/CBD content is not allowed.
- Resolution: Do not resubmit. Remove any related content from the website.
Error 702: Prohibited content (Guns/Ammo)
- Description: Age-gating proof is required for gun/ammo content.
- Resolution: Add manual age verification (MM/DD/YYYY) before accessing the opt-in page.
Error 703: Prohibited content (Explicit sexual)
- Description: Explicit sexual content is not allowed.
- Resolution: Do not resubmit.
Error 704: Prohibited content (Gambling)
- Description: Gambling content is not allowed.
- Resolution: Do not resubmit.
Error 705: Prohibited content (Hate)
- Description: Hate speech is not allowed.
- Resolution: Do not resubmit.
Error 706: Prohibited content (Alcohol)
- Description: Age-gating proof is required for alcohol content.
- Resolution: Add manual age verification before accessing the opt-in page.
Error 707: Prohibited content (Tobacco/Vape)
- Description: Age-gating proof is required for tobacco/vape content.
- Resolution: Add manual age verification before accessing the opt-in page.
Error 708: Prohibited content (Lead Gen/Affiliate Marketing)
- Description: Lead generation and affiliate marketing are not allowed.
- Resolution: Do not resubmit.
Error 709: Prohibited content (High-risk financial services)
- Description: High-risk financial services are not allowed.
- Resolution: Do not resubmit.
Error 710: Non-compliant KYC
- Description: Incorrect brand registration.
- Resolution: Ensure the brand info reflects the message sender, not the agency/software provider.
Error 711: Repeated EIN usage
- Description: Multiple brands registered with the same EIN.
- Resolution: Register each brand with a unique EIN.
Error 712: Misleading registration (Lending)
- Description: Campaign appears to be lending-related but is not registered as such.
- Resolution: Select "direct lending or loan agreement" under campaign attributes.
Error 713: Inauthentic email domain
- Description: Mismatch between company name and email domain.
- Resolution: Use an official email domain matching the company's name.
Error 714: Invalid opt-in
- Description: Opt-in via court order does not meet compliance.
- Resolution: Obtain opt-in via another method or do not resubmit.
Error 805: Non-compliant privacy policy
- Description: Missing or non-compliant privacy policy on the website.
- Resolution: Add or update the privacy policy to comply with CTIA guidelines.
Error 807: Inauthentic website
- Description: Website references are not working or do not pertain to the business.
- Resolution: Ensure all website links are functional and relevant.
Error 808: Campaign declined multiple times
- Description: Campaign declined five or more times without sufficient updates.
- Resolution: Each denial incurs a fee. Review and update the campaign thoroughly before resubmitting.